In 2006 Caprice invested her own money to start up By Caprice Lingerie.
As she fully finances, designs, models and markets her own hugely successful line she has created the success of By Caprice Lingerie entirely on her own. She was able to do so by saving her money from shooting covers, fronting campaigns, West End productions and various TV shows worldwide. Miss Bourret knew her modelling days had a limited life span. When she reached her 30-s she had to think of plan B. She started By Caprice Lingerie in the hope of creating a brand and a company that she could pass on to her future family and most importantly doing what she loves to do best: making ladies feel empowered, sexy and feminine by wearing her brand. 'I have organised numerous fit sessions with my customers and I love the way By Caprice Lingerie makes ladies feel. That is a reward in itself and makes
these constant 12 hour days worth every minute.’ In 2001 Caprice partnered with Debenhams - one of Britain’s leading department stores and launched her own range of licensed lingerie. The collection, designed and modelled by Caprice was an instant success. The UK press soon hailed Caprice ‘Queen of the Undieworld’. In 2006 Caprice dissolved the license deal with Debenhams and invested her own money to start By Caprice Lingerie. It is now sold all over the UK and globally. By Caprice products are stocked by high street giants and dozens of independent retailers. The business has gone from strength to strength since its launch in 2006. ‘By Caprice Swim’ launched in December 2007 and ‘By Caprice Sleep’ in August 2008. In June 2010 Caprice launched By Caprice Bedding exclusive to Littlewoods.